The brands that are showcased in a physical store are often those that offer more margins to the store and not necessarily be a good brand or a quality product. The specialty items found on the top shelf are generally chosen by local store managers based on its profit margin.

Sometime back we approached a famous Dubai based Indian Retail chain stores, headquartered in Bangalore to sell our balloons. we found some cheap quality locally made balloons on their shelves. When we pointed out this to the merchandising manager of the stores, this is what he replied “ we are not bothered about quality , we are only worried about our margins. Customers who walk into our stores always assume that we sell quality products and they blindly buy whatever we offer, assuming that this is the best quality available compared to other stores”. This is true as there is always a misconception that goods sold in big stores are of good quality. When we explained to the merchandising manager that our balloons are made from pure rubber latex, 100% bio degradable, comply with CE European Toy Safety Standards, Tested for hazardous chemicals at SGS TUV SAAR, Germany , he agreed with the quality but simply rejected stating the margin is low’

We then thought we, at bubbly balloons, will be successful selling on online market place like  amazon ,  flipkart, snapdeal and other e stores. Here we learnt a different story. There are thousands of balloons – unbranded or unknown brands that are listed on these market places. No information on where they are made, how they are made or certified. Most of them are self-certified with the words’ best quality’, ‘bio-degradable’, ‘ helium-quality’ and so on.  Here is why the balloons have to be certified:

A Toy is defined as ‘an object for children to play with’. Since balloons too are used by children to play with , balloons are classified  under the category ‘Toys’. Toy safety is the practice of ensuring that toys, are safe, usually through the application of set of safety standards. In many countries, including India, commercial toys must be able to pass safety tests in order to be sold. Many countries model their safety standards on the European Union’s EN 71 standards. The toys have to be tested safe as per the guidelines in accredited laboratories. On the 20.07.2013, the new European toy standard EN 71 part 12:  an amendment of the EN 71 part 3: migration of certain elements came into effect.  Our  balloons made by Gemar balloons, Italy are already tested regarding the new standards and passed. Our balloons have  also successfully passed TUV proof tests in relation to the new standards.

Getting back to what we were saying, when you search for balloons on these online market places, the results show some cheap locally made or Chinese balloons that do not comply with any quality. Then how do they manage to appear on the front pages? 1) The vendors list the products with very high unrelated MRP and then offer a huge discount. Thus highly discounted products are always given prominence in the search result. 2) some vendors manage to get a high customer rating by self - ordering the products among friends and relatives and who then give a 5-star rating for the product. These 5-star rated products always appear on the front pages 3) Your decision to buy based on the displayed image may not be wise, as often the images may not be the actual image , but some  downloaded attractive image from the internet that is remotely related to the product displayed.

It’s a challenge getting a good quality product at least standing shoulder to shoulder on the online marketplace with cheap quality products. The cheaper brands always find more favourable placement, particularly on online market places

Balloon Printing is done for occasions like birthdays, weddings, new business openings , business anniversary celebrations, product launches, on special occasions by businesses like on Diwali festival, Christmas etc ,  and also by schools & colleges for events and political parties for rallies and electioneering and for many other purposes.

How are Latex balloons imprinted?

Contrary to popular belief, most imprinted Latex balloons manufactured these days are not hand stamped in a deflated condition as they once were! Rather, most are usually imprinted in an inflated state and are either sprayed, offset or screen printed. Inflation gives the proper tension to the surface of the balloon for the ink to successfully transfer. Specialized "balloon friendly" inks must also be used that will penetrate (and adhere) to the surface of the balloon but yet not penetrate completely through the Latex into the interior, causing holes. By the time the balloon is deflated, the ink must be dry in order to prevent offsetting it onto other balloons in close proximity.

An increasingly popular method of printing (but probably the most labour-intensive) is called silk screening. The process of imprinting balloons is a laborious activity. This is why imprinted printed latex balloons are so much more expensive than unprinted balloons to produce. ( Contribution: Balloon HQ website )

Give your brand more visibility with printed balloons:

All companies look for increased turnover and more profits, and one of the ways to achieve this is by making your brand better known. Brand recognition will ensure that clients will be more likely to think of your brand, if they need one of your products. Sometimes, brand recognition only requires a small investment, while at the same time having a long-term impact. Balloon printing requires small investment and will extend your promotion without any extra effort on your part. This is because every person you hand out a printed balloon to will carry your brand around for free! 

Businesses have discovered that logo balloons for marketing produce significant savings and great returns. Giving away a printed balloon with your logo or message is an excellent marketing tool. It’s not just a giveaway, it becomes a walking billboard for your business and best of all your little clients do the footwork to spread your name.

Whether you are a new business trying to increase awareness or established business trying to increase enrollment and client base, we invite you to give our custom balloons a try, you will soon realize you have found a great marketing tool that costs pennies but produces huge returns. 

Why choose bubbly balloons for balloon printing?

We are specialized in Balloon Printing with a Top Quality Silk Screen Printing machine, introduced for the first time in India! Naturally, the balloons will make a real difference, only if your logo or brand name is clearly printed on them. The possiblities to customize a balloon are endless. Any logo , message or advertisement can be imprinted to cover all 5 sides of the balloon or by using 1 upto 8 different print colors . The result : our customers get the best balloons to advertise and customize for any occasion. 

 Features:

1) shelf life of uninflated balloons- 2 to 3 years ( when stored under ideal conditions)

2) quality of print - very sharp- excellent print details

3) Since made from 100% rubber latex, will retain air for much longer period. ( Made from 100% rubber latex- hence less pores caused on its surface on inflation, which means they stay longer after inflation)

4) Damages : maximum 1%

5) Balloons are made by using advanced automated manufacturing procedures to ensure the highest standards of quality and product stability

6) Balloons are certified for their quality by authorized bodies worldwide.

7) More than 60 brilliant colours

8) Balloons are suitable for long lasting decorations

9) Balloons are equipped with a long neck for easy tie

10) Balloons are suitable for Helium

11) Specialised ' Balloon friendly' certified  ink is used that will penetrate ( and adhere) to the surface of the balloon but yet not penetrate completely through the latex into the interior , causing hole (pores). Hence less damages

12) Printed on automated silk screen printing machines

13) Uniformity  in shape and size

14) uniformity in  printing ( exact positioning of printing area)

15) Uniformity in colour ( colour consistency)

This means that you can be rest assured that your printed balloons will be delivered in top quality. 

The locally made balloons are hand printed and not machine printed  and have the below disadvantages:

1) air retainability is shorter, 2) No quality certifications, 3) More damages likely, 4)  manual silk screen printing, 5) printing will not be sharp, 6)  lack of uniformity in shape and size, 7) printing may not be uniform due to lack of uniformity in size/ shape, 8) lack of consistency of colour, 9) uninflated balloon’s shelf life - maximum 3 months, 10)  fewer colour options, 11)  Not suitable for helium filling, 12)Printing ink does not comply with quality standards